Over the past several years, the world has woken up to the power of content marketing. A decade ago, using content to draw in prospects was something only those with big marketing budgets could afford. Now, content is seen as one of THE BEST go-to...
Webinars
As the pandemic continues to recede, it may be time for healthcare marketers to press pause on webinars. Not only are in-person conferences returning in the fall of 2021 with new hybrid formats, people are also wanting to put the memories of the...
As large gatherings continue to be strongly discouraged and with a COVID-19 vaccine still months away, more and more organizations are exploring virtual events as an alternative. Traditional conferences were fantastic for brand awareness (speaking...
As we switched quickly from physical events to physical distancing, virtual events became an extremely popular alternative as we all tried to maintain our marketing plans as well as the stay/work from home mandates. While webinars and virtual...
These days, almost all business is being done virtually. I think I can speak for all of us when I say that as we started 2020, we never thought that we would be where we are now.  Large events have been cancelled, tradeshows have been postponed and...
Webinars or No Webinars – Which Path Is the Right One for You This month’s #HITMC Twitter chat is hosted by Lea Chatham, Director of Content Marketing at SolutionReach. It seems like almost everyone does webinars now as part of their...
