Nobody could have predicted the train wreck that was 2020. That’s why I’m sure many of us are looking at 2021 with both anticipation and dread. To better understand what we can expect this year and what we should be paying close...
virtual events
In 2020 we saw the meteoric rise of virtual events. Some were well done, but many were not. HITMC interviewed 8 conference organizers to find out what worked well, what didn’t and what they would do differently. This is the third and final article...
Part I of A HITMC Series on the Lessons Learned from Virtual Events From a marketing perspective, 2020 has been the year of virtual events. Without a standard playbook, event organizers tried different formats and approaches. I thought it would be...
The following is a guest article by Amber Doster, Director, Speakers Bureau at Agency Ten22. During the Virtual HITMC20 Part Deux event held November 19th, I had an opportunity to host an unconference breakout session on the topic “Speaking...
The following is a guest article by Cortney Williams, Sr. Account Director, HealthIT, at ARPR Having worked as a marketer in the healthcare technology space for several years, there is one thing I know for certain — the industry, historically...
As large gatherings continue to be strongly discouraged and with a COVID-19 vaccine still months away, more and more organizations are exploring virtual events as an alternative. Traditional conferences were fantastic for brand awareness (speaking...
