…if Staffers Aren’t Maximizing Return on Investment (ROI) and Objectives (ROO)? Part Two of a Two-Part Article by Bill Lauf Jr., Strategy Consultant for Skyline TradeTec There is a simple answer… …it’s really difficult because staffer...
tradeshows
Guest post by Rob Majerowski, Exhibitus When it comes to face-to-face marketing activations, exhibiting at trade shows puts your brand in front of people who may not have found you otherwise. Successful engagement is a key component on the path of...
Guest post by Bill Lauf Jr., TradeTec At a recent trade show, I needed time away from my booth staffing duties to rest my aching feet. After bypassing the lounge areas, I nested in a comfy red upholstered chair set in a glass-enclosed catwalk about...