According to Ashley Sonn, Director of Product Marketing at XSOLIS, truly successful marketing requires substance, splash, and market math. Substance is your organization’s messaging, positioning, and how you help your target audience. Splash is the...
top of funnel
The primary goal of early-stage marketing is to establish trust with your target audience. It is the foundation of all relationships and without it nothing happens – no messages are received, no calls-to-action taken. Establishing trust in...