Thought leadership is a difficult marketing strategy to start, but once you get going, it can pay big dividends for your organization's brand. Here are three tips to help you get started.
thought leadership
Content is the foundation for most marketing campaigns. Marketers are therefore under constant pressure to create content that converts. It turns out that long-form content: eBooks, whitepapers, and webinars continue to be top performing assets for...
Over the past several years, the world has woken up to the power of content marketing. A decade ago, using content to draw in prospects was something only those with big marketing budgets could afford. Now, content is seen as one of THE BEST go-to...
The following is a guest article by AgencyTen22. Research is important, as we all know in this fabulous HITMC community. But mapping a thoughtful plan to showcase valuable market research is essential. This is what Ten22 recently had the opportunity...
By Marnie Hayutin, Hayutin Creative With countless executives weighing in on everything from interoperability to value-based care, it’s pretty clear that thought leadership is a prevalent healthcare marketing strategy. Say what you will about the...