By leveraging the power of geographic information systems (GIS), healthcare marketers can be more targeted, focused, and effective with campaigns. Dr. Este Geraghty, Esri’s Chief Medical Officer explains how.
Targeted Marketing
It has been quite the year for healthcare workers. For healthcare provider organizations it’s been a tough one too. From trying to keep their head’s above water, to new regulations, to keeping employees and patients safe, it’s...
If you happened to miss it. Last week we hosted Day 2 of our Virtual HITMC – Part Deux event. It was so nice to get-together virtually with the members of the HITMC Community (sigh – does anyone else miss get-togethers?). The HITMC Community...