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Digital

What Phishing Can Teach Us About Email Marketing

The November 2018 #HITMC Twitter Chat focused on Effective Email Marketing. These chats are virtual crowd-sourced masters classes. I always come away with actionable insights that I can apply to my own work. This topic was particularly timely, as...

Healthcare Marketing

Effective Email Marketing

Over the past several months I’ve been doing a deep dive into email marketing. I wanted to learn all the latest tactics and strategies for increasing open rates, improving readability and of course, raising conversion rates. The most...

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