Thought leadership is a difficult marketing strategy to start, but once you get going, it can pay big dividends for your organization's brand. Here are three tips to help you get started.
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Attracting patients is harder than ever. Healthcare organizations must ramp up their lead generation strategies to generate more patient interest. Seven experts offer their forward-thinking patient acquisition tips.
The following is a guest article by Dan Carter, Digital Practice Leader at Real Chemistry We are rapidly approaching two decades of a media landscape in which social media networks have become key drivers of where conversations happen and how...
FINN Partners, a leading global marketing agency further expanded its healthcare media portfolio by acquiring Medika.Life, an online publisher of medical-related content. On the surface it is an unorthodox pairing. however, the plan is to keep the...
Saying that most people spend a good part of their days on social media would NOT be an exaggeration. As of 2021, the number of people using social media is over 3.96 billion worldwide, with the average user having 8.6 accounts on different...
Social media trends are continuously evolving. Platforms introduce new features and change their algorithms and as marketers it is our job to keep up. If you look at Instagram Stories, for example, a few years ago, Snapchat was known for its...