As marketers, we have it drilled into our head that we should talk about “benefits and outcomes not features and functions”. For the most part, it is solid advice. However, if blindly applied to sales follow-up materials it could result in longer...
sales materials
Sales enablement has changed drastically over the years. What used to be a junior role, doing little more than gathering brochures for traveling salespeople has become an important team function for any organization looking to stay ahead of the pack...
In these unique times, many companies are looking for new and innovative ways to drive growth. One easy way to do that without breaking the bank is through successful sales enablement tactics. In fact, companies that use sales enablement best...