Press releases are a fantastic asset for both marketing and sales, but should they be considered more of a sales enablement piece or marketing asset? The consensus answer from the “Press Release” unconference session held on Day 2 of Virtual HITMC20...
Tag - Sales Enablement
Sales enablement has changed drastically over the years. What used to be a junior role, doing little more than gathering brochures for traveling salespeople has become an important team function for any organization looking to stay ahead of the pack...