Meridian Analytics, a company that builds predictive models to support health has rebranded to Discern Health. The company is excited for the new direction. The reception by customers and partners has been positive.
rebranding
We asked the Swaay.Health community for their opinion on rebranding in healthcare. Everyone responded with “proceed thoughtfully”. Here are three responses with practical suggestions on how to get a healthcare rebrand started the right way.
John Lynn sat down with Mary McNerney to talk about the 35th anniversary of Enjoin and the evolution of their brand.
Rebranding can be an exciting adventure. It’s also an undertaking with many potential pitfalls. A solid plan will lead to more thrills and fewer spills. These 5 steps will get you off to a great start.
As a self-proclaimed marketing geek, I love a good brand story. J2 Global, an internet information and services company recently announced a spin-off of their healthcare division, which will become its own entity called Consensus. I caught up with...
The following is a guest article by Andy Pollock from BrandActive How are healthcare systems spending their brand and marketing dollars? It’s logical to think these organizations are dialing back their spending across the board—but it’s not accurate...