Do-it-yourself public relations (DIY PR) is a viable and effective way to raise brand awareness for Health IT startups and companies with limited marketing budgets. The key is to start simply and be consistent. Public relations (PR) is a long game...
press releases
Press releases are a fantastic asset for both marketing and sales, but should they be considered more of a sales enablement piece or marketing asset? The consensus answer from the “Press Release” unconference session held on Day 2 of Virtual HITMC20...