This year has given us many unexpected surprises. These surprises have caused major shifts in the way we live, the way we work, and the way we communicate. Through these trying times we have learned new things – like use virtual meeting...
PointClickCare
Earned media – unpaid coverage/mention of a thought-leader, brand or an organization by a media outlet or influencer – is the primary goal of most business leaders that invest in Public Relations (PR). But is that the primary purpose of PR? Are...