Stop Trying to be Amazon Despite the pandemic, the wave of consumerization continues to wash over healthcare. Organizations are still adopting new technologies and processes designed to provide patients with personalized and convenient experiences...
personalization
A lot has happened over the past decade in healthcare marketing. We have seen the explosion of marketing technology (MarTech), the rise of social media platforms as a viable advertising medium and of course the growth of content-based programs...
Day 1 of the annual Society for Healthcare Strategy & Market Development Conference (SHSMD19) was all about getting comfortable with contradictions. Even the weather was a source of contradiction – a cool and crisp morning (by Nashville...