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Innovative Tech & Marketing at #HIMSS17 (And Other Events) – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, March 7, 2017 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

On this chat we’ll discuss “Innovative Tech & Marketing at HIMSS17”, hosted by Chris Slocumb, CEO of Clarity Quest Marketing. If you did attend, it’s a great way to compare your thoughts and opinions with others in our great community. If you didn’t attend the conference, here’s your chance to catch up, share what you experienced remotely, or communicate best practices from other trade shows.

During the HITMC Twitter Chat, Chris will lead a discussion on what was new in marketing campaigns and health technology, including what attendees see as the future of health IT.

Here are the 5 questions that will serve as the framework for the discussion:

T1. What surprised you most at #HIMSS17? #HITMC

T2. What’s the future of cognitive learning and AI in healthcare? #HITMC

T3. Did you see any vendors with truly differentiated messaging/branding? #HITMC

T4. Some companies hosted a party instead of exhibiting at #HIMSS17. When does it make sense to exhibit vs. offsite? #HITMC

T5. What was most effective campaign/booth draw you saw or ran? #HITMC

Bonus.  Which was the best after party? After party moment? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

How to Market a Straight-Up Boring Product – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, February 7th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How to Market a Straight-Up Boring Product” and is hosted by Erin Heilman (@ErinHeilman) and Shelby Lewis (@SLewisTweets) from @Medisolv. Lest you think that you don’t need to participate in this chat because your product isn’t boring, let me suggest that most Healthcare IT companies have pretty boring products. Sure, to healthcare IT nerds like me and you, they’re not very boring and they may even save many lives. Just because they’re valuable and achieve amazing things doesn’t mean the product isn’t boring. Here’s the litmus test I’d use. If you can’t talk to your spouse about your products (My wife definitely is bored by it), then it’s pretty boring. Even if your product is Kim Kardashian (or insert your preferred form of entertainment) spectacular, join us anyway, so we can learn from you too.

Now, without further ado, here are the 5 questions that will serve as the framework for the discussion:
T1: What platform have you found to be the most attention grabbing for targeting consumers? I.e. Emails, Direct Mail, Web Ads, Social Media. #HITMC

T2: Where do you draw the line between education and sales in your marketing efforts? #HITMC

T3: Have you experimented with video marketing for your product? Tell us your thoughts! #HITMC

T4: If you had to use only one HIT educational format in your marketing, would you choose an infographic, blog, or whitepaper? Why? #HITMC

T5: What is the silliest thing your team has created to make your product marketing more FUN? #HITMC

Bonus: What predictions do you have for HIT marketing in 2017? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
3/7 – Marketing Lessons Learned from HIMSS and other Conferences
Hosted by Healthcare Scene

4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

Welcome to HITMC!

We're glad you found the Healthcare IT Marketing and PR Community (or as we affectionately call it...HITMC). This blog is a place for healthcare IT marketing and PR professionals to come together and share their insights, skills, expertise with other people trying to make healthcare better through the use of technology. This blog grew out of the Healthcare IT Marketing and PR Conference which is held annually. We look forward to connecting and learning from you. Please feel free to reach out to us on our contact us page if you have any questions.

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