What does it take to be a consistently successful healthcare PR Professional? According to Grace Vinton, Account Director at Amendola Communications and all-around media guru, it’s about 7P’s – purpose, people, policy, positivity, patience...
media relations
With just 4 weeks to go until the annual HIMSS conference, PR professionals need to ramp up their efforts now if they want to get press coverage. Most important: reach out to the press contacts you know to get on their calendar before it fills up...
Having your organization mentioned in the media is something every company wants – but there’s far more to it than sending out a few hopeful email pitches. The reality is that there are many brands and products out there fighting for attention – so...
The story pitches I received ahead of #HLTH2021 were interesting and varied. The majority were sent via agencies and were a mix of product announcements as well as offers of industry insights from company representatives. Surprisingly, most of the...
Members of the press receive an overwhelming number of story pitches, offers for interviews and product briefing notices ahead of major conferences. To stand out, it’s best to send your pitch 3 weeks and follow up 6-7 days ahead of the event...
Insiders see more paywalls, fewer small publications, and the continued rise of omni-channel distribution in the future for media. This comes after years of declining trust in media outlets and increased scrutiny by advertisers. The media landscape...
