Account-based marketing (ABM) can be an effective strategy in B2B healthcare. Smart organizations are investing time and effort to include it in their marketing mix. But what is it and does it really have a positive impact given the effort required...
Marketing Strategy
The pressure on healthcare marketers to accomplish more with diminishing resources is increasing. But how much more can Marketing do with less? Chris Pace from Banner Health believes it is time to get off the hamster-wheel and change our mindset.
Journey maps are powerful marketing tools. They can bring clarity to complex cross-departmental campaigns, help identify gaps, and get stakeholders aligned. Having a well-defined journey map even helps organizations maximize their precious marketing...
As the pandemic continues to recede, it may be time for healthcare marketers to press pause on webinars. Not only are in-person conferences returning in the fall of 2021 with new hybrid formats, people are also wanting to put the memories of the...
Healthcare marketers have a unique opportunity to look back at the past 12 months and use the disruption caused by COVID-19 to determine the true value of their conference-related programs and strategies. “Must be there” Before the pandemic...
Spring has always been the season for renewal. It is the time of year when we shed our crusty winter selves and get ready for a new start. The adage: “Out with the old. In with the new.” definitely applies to Spring. For Marketers, this is the...
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