First off, take a deep breath. You’ve almost made it! The hard(est) part is over. With two of the biggest conferences in health IT underway or wrapped up, we thought it would be a great time to share our results from our mini HITMC Survey on...
marketing personalization
I consider myself a laggard when it comes to Marketing Automation (MA). In the beginning, I saw MA tools as nothing more than a fancy way to do emails. I remained unconvinced for a long time. It wasn’t until someone on my team sat down and explained...