The following is a guest article by Andy Pollock from BrandActive The need to centralize more marketing functions is a hot topic these days, and for good reasons. Healthcare marketers see more centralization at the corporate level as a way to...
Marketing Operations
Marketers, we are excitable creatures. It’s so tempting to over stack our marketing automation tools, to turn on all the bells and whistles and to overly complicate things. However, as marketers we should not let these technologies get the better of...