Tag - leadgen

Are Case Studies Good for Lead Generation?

September 21, 2020

7 Min Read

Case studies are a must-have marketing asset. They help immensely in the marketing funnel to nurture leads and throughout the sales process. Unfortunately, they are not great for lead generation except in two specific ways. What makes a good case...

HITMC Chat Summary – Generating Leads During a Time of Uncertainty

September 14, 2020

Brittany Quemby

7 Min Read

This past week the HITMC Community joined forces to discuss a topic that is typically always on marketing and sales professionals minds – Lead Generation. 2020 will go down in history books for many things. It has changed our lives in more...

Quality Leads vs Quantity. One is a Winner.

4 Reasons Sponsored Content is Key to Lead Generation

6 Tips for Lead Generation During a Crisis

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!