Account-based marketing (ABM) can be an effective strategy in B2B healthcare. Smart organizations are investing time and effort to include it in their marketing mix. But what is it and does it really have a positive impact given the effort required...
lead generation
In hyper-competitive markets and in difficult economic times, adding an unconventional lead generation strategy to your marketing mix can yield positive results. Here are three B2B healthcare strategies that you can try.
Attracting patients is harder than ever. Healthcare organizations must ramp up their lead generation strategies to generate more patient interest. Seven experts offer their forward-thinking patient acquisition tips.
Journey maps are powerful marketing tools. They can bring clarity to complex cross-departmental campaigns, help identify gaps, and get stakeholders aligned. Having a well-defined journey map even helps organizations maximize their precious marketing...
The 2022 Healthcare Internet Conference (#HCIC22) kicked off today in Miami FL. Attendance was strong, with over 500 healthcare marketing professionals at the event. The sessions and keynotes from Day 1 were outstanding – each filled with useful...
Let’s be honest – the number of healthcare conferences that you would like to be an exhibitor at always exceeds the available budget. That’s just a universal marketing rule. Sometimes the best you can do is be an attendee, but that doesn’t mean you...
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