One of the beautiful parts of the Swaay.Health marketing community is that there are so many people that have a depth of knowledge and experience they can share with the rest of us. With that thought in mind, I wanted to test out a new interview...
Saying that most people spend a good part of their days on social media would NOT be an exaggeration. As of 2021, the number of people using social media is over 3.96 billion worldwide, with the average user having 8.6 accounts on different...
Social media trends are continuously evolving. Platforms introduce new features and change their algorithms and as marketers it is our job to keep up. If you look at Instagram Stories, for example, a few years ago, Snapchat was known for its...
If you are a vendor that’s using social media at conferences merely as a broadcast channel for company messages, you are being tuned out AND you may also be harming your reputation. Social media can be a fantastic way to enhance and augment your...