In 2020 we saw the meteoric rise of virtual events. Some were well done, but many were not. HITMC interviewed 8 conference organizers to find out what worked well, what didn’t and what they would do differently. This is the third and final article...
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This is Part II of Series on the Lessons Learned from Virtual Events. See Part I – Virtual Networking is Mostly a Bust. I recently interviewed 8 conference organizers to find out what worked well and what didn’t this past year for virtual events...
Part I of A HITMC Series on the Lessons Learned from Virtual Events From a marketing perspective, 2020 has been the year of virtual events. Without a standard playbook, event organizers tried different formats and approaches. I thought it would be...
While most marketing teams in health IT were shutting or slowing their programs because of the uncertainty caused by the COVID-19 pandemic, the team at ibi (aka Information Builders) decided to hit the accelerator. They forged ahead with refreshing...
