In today’s marketing landscape, your website has become one of your most powerful tools. But as digital marketing trends change on the daily, how are you keeping up? What are you doing to ensure your website doesn’t feel old or outdated...
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This past week the HITMC Community joined forces to discuss a topic that is typically always on marketing and sales professionals minds – Lead Generation. 2020 will go down in history books for many things. It has changed our lives in more...
Generating leads is crucial to your company’s success. As marketers, we tend to build our marketing strategies around specific mediums and channels that lend us to reaching the best audience possible. But what happens when one of your biggest...
This year has changed a lot for marketers. With in-person events being cancelled, we are all trying our best to think of new and innovative ways of getting in front of our audiences. To help us do that, now more than ever we are relying on an old...
This year unprecedented circumstances related to COVID-19 have changed the way marketers as a whole look at their event strategy. It has caused us to pause, pivot, and make drastic changes in a very short time. Given the fact that we have all...
In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. He said “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Over...