For over twenty years, websites have ben the primary place people go to learn about products, services and companies/organizations that they are interested in. See something you like on a TV commercial – go to that company’s website to find...
#HITMC Chat
My colleague John Lynn and I recently had a discussion on the role of media in healthcare. As is usual, John and I were mostly aligned in our viewpoints. There were, however, a few questions that generated a lot of discussion…and I thought it would...
The primary goal of early-stage marketing is to establish trust with your target audience. It is the foundation of all relationships and without it nothing happens – no messages are received, no calls-to-action taken. Establishing trust in...
On June 6th, Taco Bell announced the return of their Nacho Fries by releasing another parody movie trailer. “Chasing Gold” stars Darren Criss and even features an epic song called “Love of My Life”. It is simultaneously a send up of rags-to-riches...
Building a strong personal brand is critical to your professional success. It is more important than your track record, awards you have won or the number of connections you have. Over the long term, your reputation and your brand are what will carry...
In just a couple of weeks, the HITMC community will be gathering for the annual conference #HITMC19, April 17-19 in Boston. Since the next monthly #HITMC Twitter chat falls on the Tuesday the week before the conference, I thought it would be fun to...
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