Generating leads is crucial to your company’s success. As marketers, we tend to build our marketing strategies around specific mediums and channels that lend us to reaching the best audience possible. But what happens when one of your biggest...
#HITMC Chat
Last week we gathered as a community (as we do each month) for our #HITMC Tweet Chat. I was very excited to learn what my peers in the community are doing when it comes to Account Based Marketing (ABM). I have only dabbled with ABM over the years...
For years, many organizations became entrenched in the traditional demand generation model where the quantity of leads is favored over quality. This model is based on the old adage: “He who casts the biggest net, catches the most fish.”...
This year has changed a lot for marketers. With in-person events being cancelled, we are all trying our best to think of new and innovative ways of getting in front of our audiences. To help us do that, now more than ever we are relying on an old...
Marketing Automation (MA) refers to software platforms and technologies that help teams automate repetitive tasks, align sales and marketing activities across channels, and access lead data from a single source. When implemented effectively, your...
This year unprecedented circumstances related to COVID-19 have changed the way marketers as a whole look at their event strategy. It has caused us to pause, pivot, and make drastic changes in a very short time. Given the fact that we have all...