Last week marked the anniversary of the start of the COVID-19 pandemic. While reminiscing, a friend asked me what the best marketing investment I had made over the past year. I’m sure he was expecting me to name a specific virtual conference or...
HIMSS20
Leading Patient Experience Platform Provider, eVideon, Names Aria Marketing Agency of Record Award-Winning PR Agency Announces New Client and Employee Promotion to Support Continued Growth in 2020 Newton, MA – March 25, 2020 – Aria Marketing, a...
It seems like the HITMC community was just as excited as we were by the idea of the #HITMCUnicorn that we planned to introduce at the #HIMSS20 annual conference. Unfortunately, the coronavirus had other plans and HIMSS to be cancelled. Thus, our...
The conference where you are a sponsor/exhibitor just announced that it has been cancelled. As a marketing/PR professional, what now? Here are seven tips to keep your marketing momentum while your competitors stumble. A growing number of conference...
We’re always trying to find unique and fun ways to bring the Healthcare and IT Marketing Community (HITMC) together. This is especially true at the annual HIMSS mega conference (happening next week in Orlando). We know that many in the...
Going to HIMSS without a booth doesn’t mean you can’t generate business or achieve your marketing goals. In fact, not being tethered to a booth can be a freeing and rewarding experience. We offer five simple suggestions on how to get value from just...
