According to Dr. Geeta Nayyar the root cause of healthcare misinformation is a lack of trust. Since building trust at scale is a primary goal of healthcare marketing, Dr. Nayyar believes marketers can help stop the spread of misinformation.
Healthcare Trust
The primary goal of early-stage marketing is to establish trust with your target audience. It is the foundation of all relationships and without it nothing happens – no messages are received, no calls-to-action taken. Establishing trust in...
The following is a guest blog post by Brian Shilling, Marketing Consultant at Clarity Quest Marketing. Can you believe the third annual Healthcare IT Marketing and PR Conference is already a wrap? It was a fun-filled, information-packed few days in...
