Going to HIMSS without a booth doesn’t mean you can’t generate business or achieve your marketing goals. In fact, not being tethered to a booth can be a freeing and rewarding experience. We offer five simple suggestions on how to get value from just...
Healthcare Tradeshows
The following is a guest post by Matt Waterwall of TradeTec In a digital-focused world, how does marketing make an impact in the face-to-face arena while showing a profitable ROI? The two major keys to success here are leveraging digital marketing...
We’re a little slow in getting this posted, but this month’s #HITMC Twitter chat on Healthcare Tradeshow Marketing and PR was too good. Plus, the great people at KNB Communications put together this nice slideshow summary of the Twitter...
This month’s #HITMC Twitter chat is hosted by Colin Hung. Can you believe it’s already August? Where has the year gone? For me, August has always been “prep & planning month”. It is the last month of calm before the craziness of the fall...
The following is a guest blog post by Nicole Wojno, Director of Marketing at Dodge Communications. Attending tradeshows serves as a one-of-a-kind experience for healthcare companies to accelerate and position themselves ahead of competitors in the...