Kyruus Health smartly invested the time up front to make sure their executives and other internal stakeholders were aligned before launching their rebrand. The effort paid off and allowed the marketing team to “run like *$%#” and execute on the new...
healthcare rebranding
Unifying multiple legacy brands with unique value propositions and long-established reputations is daunting. Unlock Health did this in just a few months bringing together Eruptr, Decode, HealthAware, Medicom Health and Forge. Here’s how they did it.
When I saw the news that Optimum Healthcare IT had redesigned their logo, I had to reach out to Larry Kaiser, Chief Marketing Officer at Optimum and 2020 HITMC Marketing Person of the Year, to understand more about what prompted the new logo...
On the next monthly #HITMC Chat, we are very excited to have a special guest – the amazing speaker and podcast host, Dr. Zeev Neuwirth @ZeevNeuwirth. His book Reframing Healthcare – A Roadmap for Creating Disruptive Change is excellent...
Rebranding a company is not easy, but when a new name and identity “just clicks” with customer and staff, you know you are onto something good. That’s what happened at Dina (formerly Prepared Health) when they chose to adopt the name of their AI...
The following is a guest article by Andy Pollock from BrandActive If you are a marketer in a healthcare system, chances are good you’ll have to figure out the rebranding implications of an M&A or divestiture transaction. Here’s why: Last fall...
