Having your organization mentioned in the media is something every company wants – but there’s far more to it than sending out a few hopeful email pitches. The reality is that there are many brands and products out there fighting for attention – so...
healthcare press
Do-it-yourself public relations (DIY PR) is a viable and effective way to raise brand awareness for Health IT startups and companies with limited marketing budgets. The key is to start simply and be consistent. Public relations (PR) is a long game...
By Marnie Hayutin, Hayutin Creative With countless executives weighing in on everything from interoperability to value-based care, it’s pretty clear that thought leadership is a prevalent healthcare marketing strategy. Say what you will about the...