Press releases are a fantastic asset for both marketing and sales, but should they be considered more of a sales enablement piece or marketing asset? The consensus answer from the “Press Release” unconference session held on Day 2 of Virtual HITMC20...
Healthcare PR
The following is an article by guest contributor Scott Collins, President, Aria Marketing. The COVID-19 pandemic has been devastating to global society and economic activity, and we will surely be coping with its aftereffects for many years to come...
ATLANTA — June 1, 2020 – Agency Ten22, an award-winning healthcare public relations and digital marketing services company, achieves an important company milestone—15 successful years serving healthcare IT and service companies. January 2020...
Public Relations (PR) in healthcare isn’t an easy career, but it is very rewarding to work in an industry that has a significant impact on people’s lives. To round out our month-long look at healthcare PR, we asked 8 PR veterans to share...
One of the most popular sessions at the in-person HITMC Conference is the panel discussion with editors from healthcare media. Since we couldn’t be together for this year’s conference, we thought it would be helpful to provide some PR...
Earned media – unpaid coverage/mention of a thought-leader, brand or an organization by a media outlet or influencer – is the primary goal of most business leaders that invest in Public Relations (PR). But is that the primary purpose of PR? Are...
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