Tag - Healthcare PR

Are Press Releases Really a Sales Tool?

Press releases are a fantastic asset for both marketing and sales, but should they be considered more of a sales enablement piece or marketing asset? The consensus answer from the “Press Release” unconference session held on Day 2 of Virtual HITMC20...

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The New Normal in Healthcare PR

The following is an article by guest contributor Scott Collins, President, Aria Marketing. The COVID-19 pandemic has been devastating to global society and economic activity, and we will surely be coping with its aftereffects for many years to come...

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!