Currently Browsing "Healthcare Media"

By John Lynn
March 2, 2017

Innovative Tech & Marketing at #HIMSS17 (And Other Events) – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, March 7, 2017 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

On this chat we’ll discuss “Innovative Tech & Marketing at HIMSS17”, hosted by Chris Slocumb, CEO of Clarity Quest Marketing. If you did attend, it’s a great way to compare your thoughts and opinions with others in our great community. If you didn’t attend the conference, here’s your chance to catch up, share what you experienced remotely, or communicate best practices from other trade shows.

During the HITMC Twitter Chat, Chris will lead a discussion on what was new in marketing campaigns and health technology, including what attendees see as the future of health IT.

Here are the 5 questions that will serve as the framework for the discussion:

T1. What surprised you most at #HIMSS17? #HITMC

T2. What’s the future of cognitive learning and AI in healthcare? #HITMC

T3. Did you see any vendors with truly differentiated messaging/branding? #HITMC

T4. Some companies hosted a party instead of exhibiting at #HIMSS17. When does it make sense to exhibit vs. offsite? #HITMC

T5. What was most effective campaign/booth draw you saw or ran? #HITMC

Bonus.  Which was the best after party? After party moment? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

By John Lynn
February 1, 2017

How to Market a Straight-Up Boring Product – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, February 7th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How to Market a Straight-Up Boring Product” and is hosted by Erin Heilman (@ErinHeilman) and Shelby Lewis (@SLewisTweets) from @Medisolv. Lest you think that you don’t need to participate in this chat because your product isn’t boring, let me suggest that most Healthcare IT companies have pretty boring products. Sure, to healthcare IT nerds like me and you, they’re not very boring and they may even save many lives. Just because they’re valuable and achieve amazing things doesn’t mean the product isn’t boring. Here’s the litmus test I’d use. If you can’t talk to your spouse about your products (My wife definitely is bored by it), then it’s pretty boring. Even if your product is Kim Kardashian (or insert your preferred form of entertainment) spectacular, join us anyway, so we can learn from you too.

Now, without further ado, here are the 5 questions that will serve as the framework for the discussion:
T1: What platform have you found to be the most attention grabbing for targeting consumers? I.e. Emails, Direct Mail, Web Ads, Social Media. #HITMC

T2: Where do you draw the line between education and sales in your marketing efforts? #HITMC

T3: Have you experimented with video marketing for your product? Tell us your thoughts! #HITMC

T4: If you had to use only one HIT educational format in your marketing, would you choose an infographic, blog, or whitepaper? Why? #HITMC

T5: What is the silliest thing your team has created to make your product marketing more FUN? #HITMC

Bonus: What predictions do you have for HIT marketing in 2017? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
3/7 – Marketing Lessons Learned from HIMSS and other Conferences
Hosted by Healthcare Scene

4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

By John Lynn
December 29, 2016

2017 Health Care Marketing Resolutions – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, January 3rd at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “2017 Health Care Marketing Resolutions” and is hosted by Burt Rosen (@burtrosen) from @HealthSparq. Let’s kick off the New Year in style and share our New Years resolutions. We’ll be sure to hold you accountable and you’ll likely hear some great ideas from other attendees that you may want to steal and make your own. Plus, if you know Burt, you can expect some spicy discussion that you won’t want to miss.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: What was your 2016 health care marketing resolution and was it successful? What did you learn from any failures this year that you can improve on next year? #HITMC

T2: What are your 2017 health care marketing resolutions? #HITMC

T3: Why? What prompted you to make this resolution? #HITMC

T4: How will you hold yourself accountable for your resolutions throughout the year? #HITMC

T5: If you haven’t already made your resolutions, why not?! #HITMC

Bonus: What are your personal new year’s resolutions (if publicly shareable)? Do you find them effective? #HITMC

We look forward to learning from your experience and insights related to content marketing and PR. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

By John Lynn
November 30, 2016

How Can You Use Content Marketing to Fuel PR? – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, December 6th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How Can You Use Content Marketing to Fuel PR?” and is hosted by Dodge Communications (@DodgeComm). This is a really hot topic for the Healthcare IT Marketing and PR Community. Finding the right mix of content marketing and Public Relations (PR) is a real challenge. Getting them to work together is even more challenging. So, let’s share best practices and insights on how to find the right way to mix content marketing and PR.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: What content marketing trends do you think will dominate 2017? #HITMC

T2: What type of content resonates best with your audience? #HITMC

T3: How does content marketing and PR fit into your overall marketing strategy? #HITMC

T4: How does your organization use content marketing to increase thought leadership? #HITMC

T5: What are the benefits of sharing content assets on social media? #HITMC

Bonus: How does your organization show the success of a content marketing program? #HITMC

We look forward to learning from your experience and insights related to content marketing and PR. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

By John Lynn
October 26, 2016

Great Ideas for Marketing and PR at Healthcare Conferences – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, November 1st at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Great Ideas from Healthcare Conferences” and is hosted by John Lynn, Founder of Healthcare Scene. We’re in the midst of the busy fall healthcare IT conference season. No doubt you’ve come across booths, exhibits, giveaways, experiences, etc that have taught you how to be a better health IT marketing and PR professional. In this chat, we’ll focus on the great ideas you’ve seen, heard, experienced, and learned from the various Healthcare IT conferences you’ve attended.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: Which conferences do you attend and which audiences are you looking to attract at those conferences? #HITMC

T2: What features make a good (ie. effective from a marketing/PR perspective) booth? (Examples Welcome!) #HITMC

T3: Have you seen giveaways be effective? How and what giveaways? #HITMC

T4: What are some examples of bad booth behavior, design, etc? (Avoid Company Shaming Please) #HITMC

T5: What’s the best advice you’ve ever gotten about marketing and PR at conferences? #HITMC

Bonus: As an attendee at #HITMC (or other similar event), what’s the most valuable part of the conference? #HITMC

We look forward to learning from your experience and insights to conferences you’ve attended. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

By John Lynn
October 3, 2016

Health System Marketing and the Value of Physician Profiles – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, October 4 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Health System Marketing and the Value of Physician Profiles” and is hosted by Amanda Bury, Managing Director of Healthcare at SIM Partners. During the HITMC Twitter Chat, Amanda will lead a discussion of the importance of physician profiles, and the importance of accurate location data so that healthcare systems are visible when and where patients are searching for them.

Now for the 5 topics we’ll be discussing:
T1: What is the number one way patients are digitally finding your healthcare system? #HITMC

T2: What is, or do you think is the most visited part of a health systems website? #HITMC

T3: Physician directories are the number one place patients are going. How are you powering this area to be a patient acquisition tool? #HITMC

T4: How is your healthcare system managing your location and physician data across Google, Yahoo, Bing, Apple Maps, etc? #HITMC

T5: What other industries is your healthcare system looking at to disrupt the patient journey? #HITMC

Bonus: What other tools (such as online scheduling/star ratings) is your health system utilizing to give patients a retail-like experience? #HITMC

We look forward to exploring health system marketing and physician profiles as a HITMC community. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

By John Lynn
August 31, 2016

Sponsored Content in Healthcare Marketing – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat after a nice summer break. The chat will be held on Tuesday, September 6th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Sponsored Content in Healthcare Marketing” and is hosted by John Lynn from Healthcare Scene. One of the most popular topics discussed at the Health IT Marketing and PR Conference is sponsored content.  As healthcare marketing has evolved, most organizations are evaluating sponsored content as a part of their larger PR and marketing strategy.  However, it’s a challenge to know how to do sponsored content effectively.  Join us for this Twitter chat to discuss your experience with sponsored content and learn from other people’s insights.

Now for the 5 topics we’ll be discussing:
T1: Why do you do sponsored content or not do sponsored content? #HITMC

T2: What are the keys to doing sponsored content effectively? #HITMC

T3: What benefits have you seen from doing sponsored content? #HITMC

T4: Is it better to create the content on your own or outsource the content?  Why? #HITMC

T5: Where are the best sponsored content opportunities? #HITMC

Bonus: What’s the right balance between sponsored, earned and owned media? #HITMC

We look forward to exploring sponsored content as a HITMC community. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

By John Lynn
June 2, 2016

Let’s Learn Snapchat – #HITMC Twitter Chat “Topics”

It’s time again for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat and we’re trying out something new this month. The chat will be held on Tuesday, June 7th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will be an opportunity for the HITMC community to learn, explore, and experience a new social media platform together. The platform we’ll be talking about and using is Snapchat. Our exploration of Snapchat will be hosted by John Lynn (Snapchat Username: crashutah) from Healthcare Scene.

During a recent exchange, I got the idea that it would be fun for the #HITMC Twitter chats to be more actionable and for all of us to dive into a new social media platform or technology at the same time. Snapchat has become extremely popular for many people and so it seems right that we take a minute to explore Snapchat and see if it makes sense for us to use it in our healthcare marketing and PR efforts.

Like a usual #HITMC chat, we’ll be using Twitter to discuss what’s happening and for all of us to connect. We’ll also use Twitter to help people who might be having issues with snapchat. However, as you’ll see in the “topics” below, we’ll also all be spending time connecting with others in the #HITMC community on snapchat along with learning about snapchat features like stories. What better way to learn than to do? Don’t worry if you don’t know snapchat already. You’ll be in good company. The point of this is for us to all learn together. #NoJudgement

Now for the 5 “topics” we’ll be discussing:
T1: Share your snapchat account so others can follow you. (Manually post or use the Snapchat share feature) #HITMC

T2: Connect with 5+ other #HITMC people on Snapchat (Tutorial). Ask questions on Twitter if you have any issues.

T3: Post a #HITMC related idea to your Story (Tutorial). Ask questions on Twitter if you have any issues.

T4: Watch other people’s stories on Snapchat and discuss your favorite ones on Twitter or reply to their story on Snapchat. #HITMC

T5: Send a message on Snapchat to someone you connected with. #HITMC

Bonus: Do you think Snapchat has value in healthcare IT marketing and PR? #HITMC

Note: Please do download snapchat to your mobile device before the Twitter chat. Yes, it will probably be best to do snapchat on your mobile while following and contributing to the Twitter chat on your laptop/desktop.

We look forward to exploring snapchat as a HITMC community. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

By John Lynn
May 2, 2016

Actionable Advice for Healthcare IT Marketing and PR Professionals – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, May 3rd at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Actionable Advice for Healthcare IT Marketing and PR” and is hosted by John Lynn from Healthcare Scene. Coming out of the Health IT Marketing and PR Conference, we like to focus people on the actionable advice or ideas they got at the conference. With that in mind, we’ve focused the entire #HITMC Twitter chat on actionable advice for those working in healthcare IT Marketing and PR. No doubt, much of the advice that’s shared will come from the conference, but we certainly welcome any and all advice whether you attended the conference or not.

Now for the 5 topics we’ll be discussing:
1. What advice would you give health IT PR Professionals?

2. What advice would you give healthcare IT marketing professionals?

3. What advice would you share around health IT content?

4. What advice would you give about tools for your health IT marketing and PR efforts?

5. What advice would you give around health IT careers?

Bonus: Any other advice for healthcare IT marketing and PR professionals? 

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

By John Lynn
March 29, 2016

Health IT Marketing – How is the Audience Changing? – #HITMC Twitter Chat Topics

We’re excited to share with you the 5 topics we’ll be discussing at our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, April 5th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Health IT Marketing – How is the Audience Changing?” and is hosted by 300Brand. In the past, CIOs held the cards. Now there is a broader group of stakeholders making health IT buying decisions. So, what does this mean for marketing and PR programs? Join us to discuss how the health IT target audience is changing, and how marketing messages and strategies are evolving to reach a broader audience and support sweeping change in the healthcare industry.

Now for the 5 topics we’ll be discussing:
1. What important changes have you seen in the health IT-decision-making process and influencers in the past few years?

2. How is Accountable Care changing the IT buying process?

3. How are you changing your marketing strategy to reach a broader group of decision makers/influencers?

4. How influential are non-IT audiences on IT purchasing decisions within healthcare provider orgs?

5. What strategies do you find most successful to reach the expanding health IT buyer/influencer community?

Bonus: What role do you think social media plays in this new game?

We hope you’ll be able to join us for the Health IT Marketing and PR community chat. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

Welcome to HITMC!

We're glad you found the Healthcare IT Marketing and PR Community (or as we affectionately call it...HITMC). This blog is a place for healthcare IT marketing and PR professionals to come together and share their insights, skills, expertise with other people trying to make healthcare better through the use of technology. This blog grew out of the Healthcare IT Marketing and PR Conference which is held annually. We look forward to connecting and learning from you. Please feel free to reach out to us on our contact us page if you have any questions.

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