Tag - healthcare marketing communications

Is PR Just About Earned Media?

Earned media – unpaid coverage/mention of a thought-leader, brand or an organization by a media outlet or influencer – is the primary goal of most business leaders that invest in Public Relations (PR). But is that the primary purpose of PR? Are...

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!