It’s always great to see a member of the HITMC community take the brave step to launch their own company. That’s exactly what Joy Efron recently did after Saykara was acquired by Nuance. She decided she wanted to try her hand as a...
Healthcare Content Marketing
eBooks have recently become very popular. These short, educational, and easy-to-read pieces are versatile marketing assets. That versatility, however, can be easily overextended and leave your eBook falling flat. The key is keeping it simple. Here...
Note: In case you missed the other 12 Days of #HITMCChristmas, you can start with the first day here along with the story behind #HITMCChristmas or read all 12 days here as they are published. On the 12th Day of #HITMCChristmas we’re excited to...
One of my favorite childhood memories was when one day someone dropped these massive garbage bags full of gifts at our house. They included instructions that we were to open one gift every day for the 12 days of Christmas. It made for a special...
As a healthcare marketer, I always felt like I was fumbling in the dark when it came to content strategy. I could never get enough data to correctly determine what people were reading. I only had access to what content was being consumed on our own...
Have you ever driven during winter with a windshield that is only partially cleared by your wipers? Basically, you are driving by looking through a small patch of glass while the rest of the windshield is obscured. With such a narrow field of view...
