The following is a guest article by Sue Drew of FINN Partners. When people use the phrase, “go big or go home,” it’s generally meant to say that if you are going to try to accomplish something, to pull out all the stops and really go for it. In...
healthcare communications
Last week I had the chance to attend the #SHSMDBytes online conference hosted by the Society for Health Care Strategy & Market Development (SHSMD). It was a well-run event that featured interesting sessions and an outstanding system for attendee...
There are few parallels to the COVID-19 situation that marketing leaders can draw from, but the 2014 Ebola outbreak is one that holds several key lessons for how to best communicate. Paul Szablowski was a Senior Vice President at Texas Health...