According to Christine Slocumb, too many health tech companies deprive their marketing department of the resources it needs to succeed. This practice of starvation marketing leads to stunted growth.
Health IT Marketing
In this interview with Colin Hung, we uncover the heart and soul behind Swaay.Health. We explore why this community-driven publication is a necessity. We also delve into the content you can expect to see, talk about the evolution from HITMC to Swaay...
The following is a guest article by Dan Carter, Digital Practice Leader at Real Chemistry We are rapidly approaching two decades of a media landscape in which social media networks have become key drivers of where conversations happen and how...
One of the aspects I wanted to incorporate into the healthcare and IT marketing conference from the start, was having voices from outside of healthcare share their external experience and knowledge. My goal was to help healthcare marketers stretch...
I love being around people that just ooze passion for the work they do. You know the type of person I’m talking about. The people who have dug so deeply into a subject that they can share every nook and cranny and when they do you know they...
We’re excited to continue featuring the amazing companies that support the community as sponsors. It’s clear in healthcare marketing that you can’t do everything on your own. We all need great partners who can help us scale our...