Marketing Automation tools are amazing things. It has made my life much simpler in so many ways during my various roles over the years and if I’m being honest, I’m a big sucker for simplifying/automating time-consuming processes. If I can shave some...
Health IT Marketing Automation
This year has changed a lot for marketers. With in-person events being cancelled, we are all trying our best to think of new and innovative ways of getting in front of our audiences. To help us do that, now more than ever we are relying on an old...
Whether you’re a marketer who is thinking about implementing a marketing automation tool or a marketer who wants to improve how you are currently using your current tool, one thing is for sure, you want to be getting the most value out of it...
Marketing Automation (MA) refers to software platforms and technologies that help teams automate repetitive tasks, align sales and marketing activities across channels, and access lead data from a single source. When implemented effectively, your...
The following is a guest blog post by Jennifer Michelle, Founder of Michelle Marketing Strategies. Marketing Automation You fought to get it, you worked hard to set it up. Now you need to justify that investment. The question is, can you? Too often...
The following is a guest blog post by Jennifer Michelle, Founder of Michelle Marketing Strategies. Preparation is Everything If your company is venturing into the world of marketing automation, the first step is to make sure you are clear about what...
