Tag - generating leads

Are Case Studies Good for Lead Generation?

Case studies are a must-have marketing asset. They help immensely in the marketing funnel to nurture leads and throughout the sales process. Unfortunately, they are not great for lead generation except in two specific ways. What makes a good case...

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6 Tips for Lead Generation During a Crisis

Generating leads is challenging. There are so many competitors vying for attention from the same target audience and the distraction of news and entertainment is just a click away.  When a crisis occurs, be it a natural disaster, a human tragedy...

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!