Case studies are a must-have marketing asset. They help immensely in the marketing funnel to nurture leads and throughout the sales process. Unfortunately, they are not great for lead generation except in two specific ways. What makes a good case...
generating leads
Generating leads is challenging. There are so many competitors vying for attention from the same target audience and the distraction of news and entertainment is just a click away. When a crisis occurs, be it a natural disaster, a human tragedy...