Over the past several years, the world has woken up to the power of content marketing. A decade ago, using content to draw in prospects was something only those with big marketing budgets could afford. Now, content is seen as one of THE BEST go-to...
gated content
For Health IT marketers, it has always been challenging to get direct, open and honest feedback from target audiences. It’s not often we get the opportunity to sit down with a hospital CIO or other healthcare leaders to ask them what marketing...
Case studies are a must-have marketing asset. They help immensely in the marketing funnel to nurture leads and throughout the sales process. Unfortunately, they are not great for lead generation except in two specific ways. What makes a good case...