The recently completed 2023 HITMC Conference (HITMC23) was a celebration of the Community’s 10 year anniversary with memorable social events and fantastic educational sessions. Rather than summarize HITMC23 in my own words, I thought it would...
FINN Partners
As we head into 2023, we sat down with Beth Friedman, Senior Partner at FINN Partners, to look back at health IT PR in 2022 and what we should be watching for in 2023. Friedman brings a unique view to healthcare marketing and PR. She has worked...
One of my favorite HITMC Awards is the one for Rising Star. I love how it recognizes someone who is new to healthcare marketing. Often the winners are people who have marketing and PR experience in other industries. This means that they bring...
We’re excited to continue featuring the amazing companies that support the community as sponsors. It’s clear in healthcare marketing that you can’t do everything on your own. We all need great partners who can help us scale our...
If you haven’t heard already, last week we announced the return of the Medigy HITMC Awards. The annual awards celebrate the creative excellence, breakthrough concepts, flawless execution, and outstanding leadership in healthcare marketing, PR...
FINN Partners, a leading global marketing agency further expanded its healthcare media portfolio by acquiring Medika.Life, an online publisher of medical-related content. On the surface it is an unorthodox pairing. however, the plan is to keep the...