A new whitepaper from KLAS and The Health Management Academy highlighted the challenge in addressing the needs of healthcare’s “digital front door” - too many solutions claiming to do everything. The authors recommend getting crystal clear on the...
finding care
The provider-focused unconference session at last week’s Virtual HITMC20 event was full of incredible insights for healthcare marketers. The key takeaway – providers must not ignore the needs of patients who are unable or unwilling to seek care...