The 2022 Healthcare Internet Conference (#HCIC22) kicked off today in Miami FL. Attendance was strong, with over 500 healthcare marketing professionals at the event. The sessions and keynotes from Day 1 were outstanding – each filled with useful...
email marketing
The 2022 Healthcare Internet Conference (#HCIC22) is just around the corner and I am looking forward to attending the event for the first time in many years. In fact, there are five things I am particularly excited about: a TikTok session, a podcast...
I never thought that a simple email sign off could be so divisive, until I saw this TikTok video that has now been viewed almost seven million times. My friends and I have sent shared it in multiple group chats with captions like “is this for...
Over the past few weeks I’ve taken notice of the email subject lines that I have been receiving. They have been getting better and better. Maybe it’s the after-summer effect or maybe it’s just that people are upping their email marketing game. No...
Stop Buying Lists. Start Buying Data. Buying a list of healthcare contacts from a vendor should not be part of anyone’s marketing strategy. It doesn’t matter how tempting the offer sounds – just say no. On the other hand, marketing data that can...
Apple’s announced changes to their email privacy features effectively ends tracking of opens, forwards, location and IP addresses. This means no more A/B testing of subject lines, knowing if your email was forwarded to someone else or which...
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