To remain at the forefront of the industry, Surescripts is proactively finding ways to turn its customers into active partners. We spoke with Melanie Marcus, Chief Marketing & Customer Experience Officer to find out more.
Customer Retention
The results from a recent survey conducted by HITMC and sponsored by StudioNorth revealed that Account Based Marketing (ABM) in Health IT is till in its infancy. Most respondents have not deployed ABM or are less than 6 months into their programs...
Even before the pandemic hit, companies were putting a lot more focus on revenues from existing customers. Given the high cost of acquiring new customers, it’s a smart investment. But what is the best approach? ABM – sure. Cross-sell/up-sell – you...
We have all heard the adage: It takes 5x more to land a new customer as it does to keep an existing one. But how can you stay top-of-mind with existing clients without being annoying or too “salesy”. The answer – continuously demonstrate your value...