There is an age-old marketing question – Is it better to have quality or quantity when it comes to leads? Like many, I believed the answer was you needed a balance, but over the years I have realized the folly of that approach. I’m now firmly in the...
Tag - CRM
Marketing Automation tools are amazing things. It has made my life much simpler in so many ways during my various roles over the years and if I’m being honest, I’m a big sucker for simplifying/automating time-consuming processes. If I can shave some...