According to Jared Johnson there is an opportunity right now for healthcare organization to innovate their brand message and move away from traditional “we have the best doctors and quality” statements to one more focused on what patients want.
CRM
Lead scoring is an important way for marketers and salespeople to determine who to focus more of their attention on. The higher the score, the “hotter” the lead and the more attention that lead gets. However, using a single numeric, 1-dimensinoal...
There is an age-old marketing question – Is it better to have quality or quantity when it comes to leads? Like many, I believed the answer was you needed a balance, but over the years I have realized the folly of that approach. I’m now firmly in the...
Marketing Automation tools are amazing things. It has made my life much simpler in so many ways during my various roles over the years and if I’m being honest, I’m a big sucker for simplifying/automating time-consuming processes. If I can shave some...
