In a recent social media interaction with Jared Johnson, Digital Brand Consultant and Founder of the Shift.Health Content Network, he made the following assertion: We’ve known the answers for how to improve healthcare marketing for years...
COVID-19
As a healthcare marketer, I always felt like I was fumbling in the dark when it came to content strategy. I could never get enough data to correctly determine what people were reading. I only had access to what content was being consumed on our own...
The following is a guest article by Jason Skinner from True North Custom During the COVID-19 crisis, the hourly news cycle has fueled the need for timely, accurate and engaging healthcare content by orders of magnitude. Between the months of January...
Generating leads is challenging. There are so many competitors vying for attention from the same target audience and the distraction of news and entertainment is just a click away. When a crisis occurs, be it a natural disaster, a human tragedy...
VisualDx Selects Aria Marketing as Agency of Record to Drive Awareness of Solutions Suite, Thought Leadership Award-Winning Healthcare Informatics Company Engages with Public Relations Firm to Kickstart Program and Generate Early Momentum to Promote...
There are few parallels to the COVID-19 situation that marketing leaders can draw from, but the 2014 Ebola outbreak is one that holds several key lessons for how to best communicate. Paul Szablowski was a Senior Vice President at Texas Health...