Tag - COVID-19

Patients Still Searching During COVID-19

The provider-focused unconference session at last week’s Virtual HITMC20 event was full of incredible insights for healthcare marketers. The key takeaway – providers must not ignore the needs of patients who are unable or unwilling to seek care...

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Still Standing – 2020 Strategic Plans

I’m going to bet many of us ripped up our strategic plans when the pandemic arrived. To survive, we learned how to be nimble, resourceful and adaptable. I believed it was the only thing we could do, but after speaking with Lisa Crockett, Executive...

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!