Thought leadership is a difficult marketing strategy to start, but once you get going, it can pay big dividends for your organization's brand. Here are three tips to help you get started.
content strategy
A growing number of healthcare companies want to be a brand that is seen as “smart”. This brand trait resonates with both company leaders as well as healthcare audiences. Here’s what being a smart brand means and strategies on how to achieve it.
Health Gorilla reinforces its whimsical, yet educational, brand image with the release of a new children’s book on the topic of health data sharing. The idea and initial draft of the book came from experimenting with different prompts in Health...
In a recent HITMC Lightning Presentation, our friends from FINN Partners highlighted how you can refine your content strategy into something that is engaging, works in today’s environment, and keeps people’s attention. Below are a few...
Research shows that getting the word out about your product, organization, or partners by using quality content is incredibly effective. It makes your brand look credible, memorable, and — most importantly — trustworthy. And trust, as it...
We’ve all been there. Sitting in front of our computer attempting to spin up a whitepaper that our organization can use in its content strategy. Writing a whitepaper can be daunting. It’s different than writing a blog post, web page or even an eBook...