An new marketing idea can sound great in the conference room, or when you’re spitballing/strategizing with your team, but sometimes what you believed was a great idea turns out a little differently (aka a disaster). Whether it is the way it...
Colin Hung
What makes a good media pitch? Does it come down to the subject line, personalization, having a powerful story or idea that sparks your prospect’s interest, or even just sending the right follow-up email? I sat down with our very own press experts...
Nobody could have predicted the train wreck that was 2020. That’s why I’m sure many of us are looking at 2021 with both anticipation and dread. To better understand what we can expect this year and what we should be paying close...
We’re a little slow in getting this posted, but this month’s #HITMC Twitter chat on Healthcare Tradeshow Marketing and PR was too good. Plus, the great people at KNB Communications put together this nice slideshow summary of the Twitter...
This month’s #HITMC Twitter chat is hosted by Colin Hung. Can you believe it’s already August? Where has the year gone? For me, August has always been “prep & planning month”. It is the last month of calm before the craziness of the fall...
One of the beauties of the healthcare IT marketing and PR community (HITMC) is that we’re happy to share the lessons we learned. We got to see this first hand yesterday when community member Colin Hung was live tweeting his experience at the...